Ann Henning Jocelyn’s English version of Swedish musical Ingvar – a musical furniture saga, a humorous account of the life of IKEA founder Ingvar Kamprad, will have its world premiere at the Latitude Theatre in Seattle, USA on July 26th 2025.

After a drastic downturn in the markets, brokers on the stock exchange ask “What would Ingvar do?”  Through song and dance, they look at the life of their financial hero, and contemplate how he went from the child of poor immigrants to being the 8th richest man in the world.

This will be followed by a public table reading of Ann Henning’s first play, under its new title Rock’n’Roll Elixir (potentially fatal), with a view to a future Latitude production. This play, about the English rock scene in the late 1960s, had its world premiere in Sweden in 1972.