BAI Gender Action Plan


The Broadcasting Authority of Ireland published the review of its Gender Action Plan. Developed in 2018, the BAI’s Gender Action Plan forms part of its commitment to promoting gender equality in the Irish audio and audiovisual sector.

Download the report here.

Overall, together with key industry partners, a significant amount of work has been undertaken in the implementation of the BAI’s Gender Action Plan. Key successes include:

  • The collection of gender data for key creative roles in funding applications to the Authority’s Sound & Vision Scheme has given greater visibility to the importance the BAI places in ensuring the inclusion of women in the sector. This type of data collection has also led to a marked increase in the number of projects with women in key creative roles receiving funding under the Scheme.
  • Projects such as the specialist ‘Women’s Stories’ round of Sound & Vision in 2019 set about to change narratives and challenge the status quo both on and off air and screen. It resulted in 70% of radio projects and 100% of television projects funded including at least one woman’s narrative in each project.
  • BAI-supported projects such as X-Pollinator, set up to address the lack of gender diversity in the Irish screen industry; Women on Air and Women in Film and Television (WIFT) have enabled greater opportunities for women working, and accessing work, in the audio and audiovisual sector.
  • Collaborations with third-level institutes such as Dublin City University, University College Dublin, MIC University of Limerick and Maynooth University have delivered invaluable insights into the challenges faced by women in terms of representation in the media and in opportunities in the audio and audiovisual sector.

Next article