Posts Tagged ‘social media’

Simpler is Better

27th September 2010 by Maura McHugh

7Up and Mofilm are looking for filmmakers to create a TV advertisement for 7Up based on the theme ‘Simpler is Better’. The winning filmmaker will receive $10,000 as well as a trip to the Rome Film Festival, and the runners-up will receive cash prizes.

They are looking for films of 30-60 seconds in length which can potentially be used in a large scale national TV campaign in Ireland and Portugal. Further details on the competition are available at their web site. The submission deadline is 12:00 pm GMT on Oct 11 2010.

7Up are hosting a filmmaker meetup with MoFilm to answer questions abut the competition on Thursday 30th September in Dublin city (venue to be announced), and ask those attending to RSVP to the event on Facebook.

Writing Online Narrative

20th September 2010 by Maura McHugh

FAS Screen Training IrelandFÁS Screen Training Ireland is running a course on Writing Online Narrative from the 2 – 3 Oct, 2010 in Dublin, and it will cost €150.

Participant Profile:
Professional Writers, Producers, Directors, Development Executives

Course Profile:
This course will aim to give participants a broad understanding of the nature of writing online drama. You Tube and other websites are a new platform for content. As audience viewing patterns are evolving markets are looking to the web to source fresh ideas. Broadcasters and the advertising industry are also looking for innovative ways that additional content can be created online and on mobile media to extend brands.

This course will explore the opportunities which exist for writers to develop projects which appeal to these developing avenues for their work.

The course will seek to inform participants about the emerging trends in online narrative and the opportunities they present to writers, producers, development executives and directors.

The course will cover the following:

  • An understanding of the internet and interactive storytelling
  • The different online narrative formats
  • Trends in Transmedia/Cross-Platform Projects
  • Finding an audience, audience identification, audience engagement
  • Story development, durations and demographics
  • Concept and Idea generation
  • Ideas and the market
  • Recognising a saleable idea
  • Writing for different platforms
  • Playing with the format, continuous narrative, episodic tags and hooks
  • Understanding genre and tone
  • Building an online community

This seminar will be followed by a Writers only module which will provide training for writers in a “Writers Room” environment for online narrative. Writers will develop and write a series suitable for online distribution in a Writers Room environment working under the direction of an experienced Head Writer (Luke Hyams, Melanie Martinez). Applications for the Writers Module will be invited following the original seminar.

The application must be processed online, and the deadline for entries is Friday the 24th of September.

Edinburgh Festivals Look to Geeks

20th July 2010 by Maura McHugh

The Stage reports that Festivals Edinburgh will appoint a “Geek-in-Residence” as part of a two-year, £300,000 project to harness and lead new digital developments for the benefit of its twelve member festivals, their audiences and participants.

Martin Reynolds of Festivals Edinburgh told The Stage: “A challenge for the festivals, and a real ambition for the festivals, is to engage with new or faraway audiences and extend their virtual capacity, so we need to distribute content. So how do we do that? How do we work with artists and companies to ensure that all the rights frameworks around bringing a show to the festival are robust. One specific project within the Innovation Lab will be working with companies, artists and lawyers to come up with some new ideas there – as opposed to barriers.”