Archive for the ‘online content’ Category

Storyland Voting Open

5th February 2010 by Maura McHugh

The second webisodes of the five RTÉ Storyland series are now on the web site, and voting is open.

The results of the viewers poll be will be announced on the 17th February, and the four surviving projects will advance into the next round.

Monitoring a Changing Industry

3rd February 2010 by Maura McHugh

NPR in the US reports that advertisers are now pushing Nielsen to start monitoring online viewing of television shows, as offered by web sites like Hulu.

Kate Sirkin, who directs global research at the media planning and buying firm Starcom MediaVest Group, says advertisers are starting to demand more comprehensive tracking of viewers across platforms.

“I’m not sure if that metric is the only metric we need going forward,” she says of traditional Nielsen television ratings. “We would love cross-media measurements.”

Sirkin says she would like measurements that aggregate regular TV and online ratings. She suggests Nielsen may be falling behind right at the moment when the ways people watch television are multiplying.

Her firm is part of a consortium of powerful ad agencies and TV networks pressuring Nielsen to evolve along with the habits of television consumers, who don’t just watch shows on their television sets, but also on their laptops and other mobile devices.

IFB’s Media Hub

2nd February 2010 by Maura McHugh

The Bord Scannán na hÉireann/the Irish Film Board has launched Media Hub, a micro-site that showcases some of its short films, offers trailers and podcasts, as well as providing information on events and news items.

Storyland 2010 Online

29th January 2010 by Maura McHugh

The first webisodes of RTÉ’s new Storyland series are now online.

The second episode of each series will be online from Friday 5 February. After that viewers will be able to vote for which projects will make a third episode.

Platform Ireland

29th January 2010 by Maura McHugh

Platform Ireland is a new multi-media web site that showcases leading Irish arts and cultural content to audiences worldwide. It launched its trial site this month.

Featuring arts content across visual, performance, literature and traditional sectors, Platform Ireland strives to act as a one-stop shop for the Irish arts sector. Its goals include promoting and marketing Irish arts abroad while also acting as an arts archive and providing an online forum for critical debate with the latest news and reviews for both audiences and those involved in the arts.

The Department of Arts, Sport and Tourism are partnering Platform Ireland for the duration of the trial, while over forty organisations are involved in providing content for the Platform Ireland trial including amongst others, Druid Theatre, Opera Ireland, the Irish Museum of Modern Art.

Currently, users who register can log in and watch Madama Butterfly – a live recording of the Opening Night of the Opera Ireland season at The Gaiety Theatre on their computer or mobile phone. Other featured videos include “The Adventures of Flannery”, a documentary about Cathal Coughlan (Bandit Films), an Interview with David Bolger, artistic director CoisCéim, and a performance by the The Irish Chamber Orchestra.