Archive for the ‘mobile services’ Category

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Movie Released on Phone

7th May 2009

If you want to track the impact of technology on an industry, it’s always a smart idea to watch the trends in Asia, especially in Japan.

ScreenDaily.com reports that the first simultaneous movie release across multiple platforms has occurred in Japan for the first time: Kadokawa Pictures’ romantic comedy Fujoshi Kanojo was released in cinemas, online, and was also available via mobile phone.

The film, which translates as My Geeky Girlfriend, launched on two screens in Tokyo and Nagoya on May 2, through distributor SPO Entertainment, as well as on pay-per-view broadband site, ShowTime, and Kadokawa-Docomo’s i-Movie Gate mobile portal.

Online and mobile viewers will be charged $10 (Y1,000), which is the same price as the discounted advance ticket for the film. The film, which will be rolled out to a further ten screens by the early summer, has been adapted from a successful blog story and has also been developed in a novel and manga.

SPO said the innovative release pattern was developed from the film’s online roots. This has been supported by a digital marketing campaign, including on content site GyaO, which hosts the film’s website and has 22 million registered users. The blog’s original author Pentabu has also been adding to the buzz by blogging about the film’s release.

Mobile Comedy

18th January 2008

The Stage reports that ITV has created 50 two-minute episodes of a new comedy series called The Gym specifically for mobile phone platforms.

The Gym is being made by multi-platform production company Hub TV and is designed to be watched on all mobile phone networks through ITV Mobile, the broadcaster’s mobile portal that can be accessed on all WAP-enabled phones.

The new series will be available for download to mobile phones daily from Monday, and a week later it will appear on ITV’s website.

EU selects Mobile Standard

18th July 2007

The BBC reports that the EU has backed the DVB-H standard for mobile TV services across Europe. Telecoms commissioner Viviane Reding urged member states to start using the chosen standard “as quickly as possible”.

Ms Reding warned at the beginning of the year that Europe risked losing a chance to be a global player in the burgeoning mobile TV market.

DVB-H (Digital Video Broadcasting for Handhelds) has been identified by the EU as “the strongest contender for future mobile TV”.

It was developed with almost 40m euros ($53m, £27m) of EU research cash and has so far been trialled or rolled out in eighteen European countries.

The use of the DVB-H standard will be “legally encouraged” among all 27 member states with the view to mandating use, if necessary, next year, said Ms Reding.

The decision is seen as a way of speeding up the rollout of services, which the EU believes could reach some 500 million customers worldwide by 2011.

There are seven standards for mobile TV around the globe. DVB-H is available in Europe, US, South Africa and Asia, although Qualcomm in the USA uses the MediaFLO standard, and Virgin Mobile in the UK utilises DAB (Digital Audio Broadcasting), a technology associated with digital radio.

The use of DVB-H requires freeing up the UHF band, which might be problematic for some countries.