Archive for the ‘distribution’ Category

Movie Released on Phone

7th May 2009

If you want to track the impact of technology on an industry, it’s always a smart idea to watch the trends in Asia, especially in Japan. reports that the first simultaneous movie release across multiple platforms has occurred in Japan for the first time: Kadokawa Pictures’ romantic comedy Fujoshi Kanojo was released in cinemas, online, and was also available via mobile phone.

The film, which translates as My Geeky Girlfriend, launched on two screens in Tokyo and Nagoya on May 2, through distributor SPO Entertainment, as well as on pay-per-view broadband site, ShowTime, and Kadokawa-Docomo’s i-Movie Gate mobile portal.

Online and mobile viewers will be charged $10 (Y1,000), which is the same price as the discounted advance ticket for the film. The film, which will be rolled out to a further ten screens by the early summer, has been adapted from a successful blog story and has also been developed in a novel and manga.

SPO said the innovative release pattern was developed from the film’s online roots. This has been supported by a digital marketing campaign, including on content site GyaO, which hosts the film’s website and has 22 million registered users. The blog’s original author Pentabu has also been adding to the buzz by blogging about the film’s release.

Online Screening

9th October 2008

In June this year the YouTube Screening Room was set up as a platform for films from around the world to find a new audience.

Every other Friday four new films are featured in the YouTube Screening Room.

These films always appear with the permission and involvement of the filmmakers, so be sure to rate, share and leave comments. This is your chance to not only watch great films from all corners of the globe, but also to converse with the filmmakers behind them.

While the majority of these films have played at international film festivals, occasionally you’ll find films that have never before screened for wide audiences.

All films playing in the YouTube Screening Room are displayed within our High Quality player to give you the best viewing experience possible.

Filmmakers can inquire about having their films featured in the YouTube Screening Room, however they must own all the digital rights to their films.

Europe Loves Cinema

7th August 2008

This week The Hollywood Reporter offered information from a confidential MPA report sent to executives of the six major studios in Hollywood about the extent of the revenue stream from foreign box office and rentals of films.

The U.K. [which includes Ireland's sales] stood as the biggest consumer of U.S. movies for the seventh straight year in 2007, sending back $499 million in rental revenue to the Hollywood studios, 10% more than in 2006.

Altogether, the six U.S. majors brought home a record $4.5 billion in ‘07, with No. 2 Japan accounting for $396 million, up 2.9% year-to-year; No. 3 Germany, $384 million, up 15.8%; No. 4 Canada, $342 million, up 2%; and No. 5 Spain, $304 million, up 4.9%.

The U.K. has been the market leader since 2002, when it unseated Japan, which vied with Germany as the prime buyer of U.S. product in the preceding decade.

The overseas take of the Studios’ films accounts for about 45%-47% of total grosses. Europe, based on the MPA stats, represented 53% of total international theatrical revenue. This means that for American films to be commercially successful they need to appeal and sell to international markets.


31st July 2008

The New York Time has a piece today about why indie filmmakers in the USA are going the self-distribution route to have their films seen in the USA.

Horrible Online

16th July 2008

During the writers strike in Hollywood last year screenwriter and director Joss Whedon began work on an online comedy series called Dr. Horrible’s Sing-Along Blog.

The first episode of the three-act series (written by Joss Whedon, Maurissa Tancharoen, Jed Whedon, and Zack Whedon) debuted yesterday and promptly crashed the servers due to demand. After a couple of hours the show was moved onto servers that could cope with the pressure. The second and third episode will go online this week, also for free. On Sunday night all the episodes will be removed from free viewing, and after that Dr. Horrible will be available for download for a fee, and there will be the perquisite DVD later.

L.A. Times has run an article on Whedon’s new show, and questions the writer about the ethos behind how it is being distributed.

Whedon’s awareness of the Internet’s prevailing mood also played into his decision to make “Dr. Horrible” completely free–and free of advertising–for the entirety of its first week. But really? You’ve got a show that even with zero paid promotion has generated enough buzz to crash servers during the first hours it was available, and you don’t want use all that heat to mint some Whedon Dollars?

“Some brows have furrowed at the idea of putting it out for free,” Whedon said. “But that was part of our mission statement from the first: to create an Internet event for the fans (and others) to enjoy because we enjoyed it so much.”

Still, even if he takes a small hit in the short term, Whedon said that with merchandising, iTunes sales, and DVDs, he expects that Dr. Horrible “will go into the black within the first year.”

On his Dr. Horrible web site Whedon further explains:

The idea was to make it on the fly, on the cheap–but to make it. To turn out a really thrilling, professionalish piece of entertainment specifically for the internet. To show how much could be done with very little. To show the world there is another way.

It will be very interesting to watch how this online programme evolves.