Breaking Up is Hard To Do

30th June 2021

Things are looking up for Irish creative talent looking to break into the lucrative Streaming market. Last week the Guardian reported that the EU is preparing to act against the ‘disproportionate‘ amount of British television and film content shown in Europe in the wake of Brexit.

The Audio Visual Media Services Directive (2019) set out that streamers must carry a minimum of 30% content of ‘European origin’. Under the existing wording the UK post Brexit would still qualify. The EU decided otherwise and it has become part of the proxy war in the wake of the UK’s departure.

You can read the full story here

Essentially British content accounts for half of all TV sales in Europe and while that was fine while it was an EU member, now it is a so-called ‘third country’, the European Commission has decided it is a distortion of the market. If they succeed, it makes Ireland as the only English-speaking country in the EU a much more attractive proposition for production and co-production.

The AVMS also provides for a levy on foreign broadcasters and streamers which can be ploughed back into local production. You may recall that WGI is part of a powerful industry lobby group to persuade the government to enact the provision into national law. It could double the amount of funding for development (scripts) and production currently available under Screen Ireland’s budget. It is envisaged the funds will be to develop projects of an international scale, the Intellectual property rights for which would be created and retained in Ireland.

Hugh Farley
Director

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