Archive for July 20th, 2010

Edinburgh Festivals Look to Geeks

20th July 2010 by Maura McHugh

The Stage reports that Festivals Edinburgh will appoint a “Geek-in-Residence” as part of a two-year, £300,000 project to harness and lead new digital developments for the benefit of its twelve member festivals, their audiences and participants.

Martin Reynolds of Festivals Edinburgh told The Stage: “A challenge for the festivals, and a real ambition for the festivals, is to engage with new or faraway audiences and extend their virtual capacity, so we need to distribute content. So how do we do that? How do we work with artists and companies to ensure that all the rights frameworks around bringing a show to the festival are robust. One specific project within the Innovation Lab will be working with companies, artists and lawyers to come up with some new ideas there – as opposed to barriers.”