Irish 3D Cinema

10th March 2009

Yesterday the news was announced that Irish Multiplex Cinemas (IMC) will add RealD 3D capabilities to each of its multiplex locations for a total of fourteen RealD 3D-enabled screens. The roll-out will be completed by April in time for the release of the children’s animated feature Monsters vs. Aliens (DreamWorks Animation).

Paul Ward, director of IMC said, “The RealD 3D technology being installed in all IMC Cinemas shows IMC’s commitment to providing not only the best in customer service, but also the best customer enjoyment of the cinema going experience by the early introduction of the newest technological advances available.”

Bob Mayson, managing director of RealD Europe Ltd. said, “Ireland is an important market for us in Europe and we’re extremely pleased to be working with IMC to outfit all of their multiplex locations. Paul Ward and his team understand the potential of RealD 3D and are grasping the opportunity with both hands.”

RealD’s next-generation technology is deployed across the world’s largest 3D platform in more than 34 countries with over 8,000 screens under contract and nearly 2,600 RealD 3D screens today.

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