Archive for July 11th, 2007

Download to your TV

11th July 2007

Business Weekly reports that in the USA users of TiVo Inc.’s digital video recorders can now order movies from Amazon.com directly to their televisions.

The two companies partnered in March to deliver Amazon’s Unbox download service to TiVo machines, but the feature required customers to place their orders on a computer through Amazon’s Web site.

Now, PC intervention won’t be needed. The new “Buy on TV” feature allows TiVo users to search Amazon’s video catalog and rent or purchase titles using their TiVo’s remote control.

The feature works for owners of TiVo Series2 and Series3 broadband-connected DVRs.

The new feature is the latest example of how companies — including Microsoft Corp., Wal-Mart Stores Inc. and Apple Inc. — are trying to find ways to deliver online videos to customers’ living rooms.

Expect to see such integrated systems in European markets in the near future.