Archive for May 30th, 2007

Summer Diversions

30th May 2007 by Maura McHugh

The twelve short films nominated for the 2007 Diversions Short Film Award have been announced. They are competing for a €5,000 cash prize that comes with €5,000 worth of time at the Filmbase production facilities.

Each short will be screened in Temple Bar’s Meeting House Square, and will precede the Jameson Movies on the Square feature presentation every week from Saturday June 9th until Saturday August 25th.

Commercials Change Tack

30th May 2007 by Maura McHugh

Back Stage reports that American television networks are going to try a number of innovations to stop their audiences from fast-forwarding through the commercials on the shows they’ve recorded with a DVR. It coincides with a week in which the Nielsen Media Research started to offer ratings for commercial breaks as well as television shows.

One of the ideas gaining popularity is “content wraps”, used by the CW network. In one example a hair care company abandoned a typical advertisement to present beauty tips and interviews with the network’s stars, which used the company’s products. Another idea is to intersperse competition clues during commercial breaks, or to embed advertisements on a show’s web site. Product placement will probably become ubiquitous in the future.

“We all need to become more creative in how we incorporate sponsors into a program,” said Ed Swindler, executive vice president for NBC Universal ad sales. “No one on the creative side or the business side wants to make commercials intrusive, but we do need to commercialize efficiently so viewers can afford to get free television.”

An estimated 17 percent of American homes now have digital video recorders. Nielsen estimates that in prime-time, nearly half of 18-to-49-year-old viewers with DVRs are watching recorded programs instead of live ones. Of these, six in 10 skip through the ads.

RTE Announces Winners

30th May 2007 by Maura McHugh

RTÉ has announced the winners of the 2007 PJ O’Connor Radio Drama Awards.

First prize and €3,000 goes to Ciarán Gray from North Strand in Dublin for his radio play ‘In the Real World’. Second prize and €2,000 was won by Kevin Gildea from Dún Laoghaire for ‘Story’. Third prize and €1,000 was awarded to Garrett Keogh from Gorey, Co Wexford for ‘Nancy’.

All the plays will be professionally produced and broadcast later this year on RTÉ Radio 1.