Archive for May, 2007

A Fishy Tale at the IFI

31st May 2007 by Maura McHugh

The IFI is hosting a special screening on June 16 of a new Chinese film, Jin tian de yu zen me yang? (How Is Your Fish Today?), which was directed by Xiaolu Guo, who co-wrote the script with Hui Rao. The film is a blend of documentary and fiction in which both Guo and Rao appear as themselves.

Guo will be present during the screening and will introduce her film beforehand.

Krivine in Dublin

31st May 2007 by Maura McHugh

The French television writer Frédéric Krivine is coming to Dublin at the invitation of the Guild. The creator and writer of many of the 125 episodes of PJ, France’s police procedural television show, Krivine also created and wrote the tense television thriller Nom de code: DP.

He is the creator, main writer, and executive producer of a new 66 x one hour series, which will be collectively written in a European take on the American writers’ room system. Since June last year he’s been the co-president of L’Union-Guilde des Scénaristes.

The meeting will be on 20th June at 8.00pm – venue to be announced – and will be open to Guild members only.

Midsummer Darklight

31st May 2007 by Maura McHugh

Full information about the Darklight Festival (21-24 June) has been released. The three days will be crammed with forums, workshops, a YouTube video lounge, screenings, and masterclasses featuring film/television industry professionals and experts. It costs €50 to attend all the events, and a mere €20 for the unwaged/students.

Summer Diversions

30th May 2007 by Maura McHugh

The twelve short films nominated for the 2007 Diversions Short Film Award have been announced. They are competing for a €5,000 cash prize that comes with €5,000 worth of time at the Filmbase production facilities.

Each short will be screened in Temple Bar’s Meeting House Square, and will precede the Jameson Movies on the Square feature presentation every week from Saturday June 9th until Saturday August 25th.

Commercials Change Tack

30th May 2007 by Maura McHugh

Back Stage reports that American television networks are going to try a number of innovations to stop their audiences from fast-forwarding through the commercials on the shows they’ve recorded with a DVR. It coincides with a week in which the Nielsen Media Research started to offer ratings for commercial breaks as well as television shows.

One of the ideas gaining popularity is “content wraps”, used by the CW network. In one example a hair care company abandoned a typical advertisement to present beauty tips and interviews with the network’s stars, which used the company’s products. Another idea is to intersperse competition clues during commercial breaks, or to embed advertisements on a show’s web site. Product placement will probably become ubiquitous in the future.

“We all need to become more creative in how we incorporate sponsors into a program,” said Ed Swindler, executive vice president for NBC Universal ad sales. “No one on the creative side or the business side wants to make commercials intrusive, but we do need to commercialize efficiently so viewers can afford to get free television.”

An estimated 17 percent of American homes now have digital video recorders. Nielsen estimates that in prime-time, nearly half of 18-to-49-year-old viewers with DVRs are watching recorded programs instead of live ones. Of these, six in 10 skip through the ads.